The case describes how Moncler, the 1950s and '60s leader in mountaineering jackets, transformed itself into a key player in the luxury goods market within the sub-sector of fashion apparel.It looks at the key decisions taken in the pre-IPO decade and at the dilemmas the company faces in 2014. How much should they extend their product lines? They had already ventured into accessories, footwear and eyewear, but there were fears that further diversification might dilute the brand. Furthermore, other luxury brands, attracted by Moncler's high growth rates and margins, also offered down jackets and skiwear. Finally, Moncler needed to consider how to best organize its international distribution.

【書誌情報】

ページ数：24ページ

サイズ：A4

商品番号：HBSP-IES509

発行日：2015/1/16

登録日：2016/1/6