The case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for how large companies can create growth through innovation, based on the idea of startup as a service. The case describes Prehype's core offering, namely a pre-defined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model, aiming to provide long term, shared-interest incentives for both clients, Prehype, and Prehype's partners. The approach Prehype takes in explaining and selling their services to clients in effect, the raison d'etre for the Prehype model.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-IES526

発行日：2016/1/21

登録日：2016/8/8