Visualfy is a start-up introducing technology (software and hardware) to help people in the deaf community solve some basic problems in their homes: for example, knowing whether someone is ringing the doorbell, whether the baby is crying or the fire alarm is going off. This case presents the reader with the start-up's situation just a few months before launch. The two founding partners have to make key decisions to ensure the launch's success: What should the device's retail price be? What commercialization channels should they prioritize? How and through what media should they communicate the advantages of their system? And so forth.

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-IES700

発行日：2018/4/13

登録日：2018/8/9