On the morning of October 29, 2015, social media was abuzz. It could have been a normal day, but when singer Justin Bieber walked out on the radio show Yu: no te pierdas nada, it was an unexpected and unprecedented moment.The interview already had 200,000 visits on YouTube 18 hours after its recording and the Vodafone Yu marketing team tried to do some damage control. Although Pedro had several things in mind, there were priorities that needed to be addressed. His team had been thinking about hiring an Instagrammer, hoping that the brand's communication campaign could keep up the success it had achieved, which also meant rethinking the media mix.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-IES701

発行日：2018/2/5

登録日：2018/8/9