The Production Department Area at Privalia
Privalia is, in 2014, a leading online fashion retail company in Spain, Italy, Brazil and Mexico. Its business model is based on organizing very short sales campaigns, of less than a week, in which surplus stock from very well-known brands is cleared at substantial discounts. The case describes the process of preparing campaigns and the problems of complexity and slowness that they cause, mainly linked to a lack of information and difficulty in planning. The company must decide how to improve productivity and speed to remain competitive in an environment where the type of work can be very varied, the content can be considered artistic (photography) and the information comes from external suppliers.