WWF and Greenpeace: Two Strategies to Save the Arctic Ocean
This case describes the two leading environmental NGOs: WWF and Greenpeace. It discusses these organizations' different approaches to the preservation of the Arctic Ocean. It asks to what extent these two organizations, with very similar goals but very different strategies, should collaborate. First, the case allows for analysis and debate of the workings of the nonprofit sector by placing its focus on two very large nonprofit organizations that operate in the same area (environmental protection). Concepts like value, customer and many others-even what is considered "success in business"-are understood very differently in this sector. Moreover, the charitable character of those organizations informs how they conduct their operations and how they behave in their "market." Thus, the case presents an excellent opportunity for exploring to what degree conventional market concepts and business wisdom can be applied to nonprofits.