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David Versus Goliath: Commercial Decisions at La Fageda

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La Fageda is a social enterprise and cooperative that manufactures and sells yogurt (in addition to ice cream and jam). In mid-2014 they are faced with three important business decisions: how to respond to a significant price reduction at an important chain; how to help distributors who have been affected by a drop in their business (due to the main chains having centralized their logistics); and what to do about certain accounts in the food service industry that are showing minimal profits or even losses.

【書誌情報】

ページ数:19ページ

サイズ:A4

商品番号:HBSP-IES715

発行日:2014/11/20

登録日:2019/12/10

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