David Versus Goliath: Commercial Decisions at La Fageda
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La Fageda is a social enterprise and cooperative that manufactures and sells yogurt (in addition to ice cream and jam). In mid-2014 they are faced with three important business decisions: how to respond to a significant price reduction at an important chain; how to help distributors who have been affected by a drop in their business (due to the main chains having centralized their logistics); and what to do about certain accounts in the food service industry that are showing minimal profits or even losses.
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-IES715
発行日:2014/11/20
登録日:2019/12/10
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