Content marketing has garnered a lot of attention in a very short period of time. More and more B2C and B2B companies are jumping into content marketing and claiming it works for them. However, this also means there is a content overload: it is increasingly harder for any given company to be noticed and generate impact. In this technical note, the authors provide insights on why content marketing is so attractive for marketers, and how your company should approach it to create content that packs a punch.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-IES781

発行日：2021/2/1

登録日：2021/11/24