Vueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-IES789

発行日：2015/9/15

登録日：2022/2/15