Groundbreaking Ideas to Achieve Digital Edge
"We will create an app that..." Hearing this phrase in your company may be a hint that you are about to wander down the wrong path. This article explains the correct path to follow in creating a digital edge, which involves combining your company's physical and digital resources in innovative ways that create new capabilities and generate new sources of value and revenue. Citing examples of companies that have done this successfully, the author presents five models to help companies explore the right opportunities and applications best suited to their particular strategies and needs. It's not about creating more apps; it's about identifying what customer- or process-oriented outcome your organization desires, and then achieving that outcome with digital capabilities that add value.