From TV to Web: Content Strategies for Ads That Drive Online Sales: Media Multitasking
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Is TV advertising still relevant and effective among today's media-multitasking consumers? Yes, says the author, showing how four different types of TV ads can best be used to capture attention, build brands and prompt people to go online to purchase products and services.
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-IIR132
発行日:2014/12/16
登録日:2015/2/5
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