Over the past five years, social intrapreneurship -- creating change with positive social impact that aligns with the core mission of the business -- has gone from a niche interest with sporadic impact, to a sweeping tide that is transforming what corporations do and how they go about doing it. Through research and discussions with social intrapreneurs, the authors apply lessons from the big social movements of our times to the corporate space. This article suggests ways that large organizations can gain the long-term benefits of socially responsible behavior by empowering their internal activists.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-IIR142

発行日：2015/6/18

登録日：2015/9/28