Respect for business has fallen. This article suggests how to make companies respected institutions in society once again. The author starts by arguing that a firm's heterogeneous goals cannot be limited to short-term economic performance. Instead, top managers need to embrace a much more holistic view of the firm and its goals. Then, he outlines the qualities that make a firm a respected institution and he presents a framework to assess the firm's performance in this regard. Finally, he offers some pointers for CEOs to help restore their credibility as leaders.

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-IIR157

発行日：2016/3/16

登録日：2016/4/5