Programming Business Models Through Digital Density: The Internet of Things
The exponential growth of digital connections and data generates myriad interactions between organizations, people and things that executives can leverage to enhance their current business models or create entirely new ones. But how best to harness the power of this digital density? This article presents a framework to help senior executives tap connected data and pinpoint the programmable elements of their value proposition. The author also highlights the pros and cons, so businesses can maximize the value drivers while simultaneously monitoring the privacy, reliability, security and integration issues associated with a high-digital-density environment.