商品情報にスキップ
1 2

Villeroy & Boch: Tradition, Innovation and 270 Years of a Franco-German Alliance

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

Villeroy & Boch is one of the oldest manufacturing companies in Europe, still controlled by the founding families, though with a public listing. Its specialty is ceramics, divided into bathroom fittings and tableware. At the time of writing the case study, demand was falling for traditional ceramic dining sets, but the business was continuing to grow as a whole. It was displaying considerable ability to automate and modernize in production, gaining efficiency improvements, and to use innovative designs and digital media to appeal to younger customers. It has committed to reduce its environmental impact through lower energy usage and recycling. It retained many features of responsible ownership, for example staying committed to the community in which it originated, maintaining significant manufacturing presence in Germany, and significant philanthropic activities in the region. There were hundreds of family owners, with the 10th generation starting to become involved in the business.

【書誌情報】

ページ数:12ページ

サイズ:A4

商品番号:HBSP-IM1042

発行日:2020/1/21

登録日:2020/4/8

1 3