LOGITECH'S GROWTH STRATEGY WITH LIFESIZE AND GOOGLE'S REVUE (2008-2011)
Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting on the success of the PC with an unprecedented history of top and bottom-line growth. With the decline in PC sales, Logitech needed a new strategy. Under the lead of new CEO Gerald Quindlen, the company developed a "Four- Screen" strategy and introduced two major post-PC products: a smart-TV-device named Logitech Revue (based on Google TV) and Lifesize, a high-end video collaboration solution. Both attempts failed dramatically and left the formerly highly successful company in a crisis.