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LOGITECH'S GROWTH STRATEGY WITH LIFESIZE AND GOOGLE'S REVUE (2008-2011)

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Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting on the success of the PC with an unprecedented history of top and bottom-line growth. With the decline in PC sales, Logitech needed a new strategy. Under the lead of new CEO Gerald Quindlen, the company developed a "Four- Screen" strategy and introduced two major post-PC products: a smart-TV-device named Logitech Revue (based on Google TV) and Lifesize, a high-end video collaboration solution. Both attempts failed dramatically and left the formerly highly successful company in a crisis.

【書誌情報】

ページ数:9ページ

サイズ:A4

商品番号:HBSP-IM1126

発行日:2020/11/16

登録日:2021/7/12

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