Demonstrates the dangers in assuming that a product successful in one market will do well in another, poor global marketing implementation, poor marketing strategy and implementation in general where research was used to back decisions on how to proceed,

【書誌情報】

ページ数：24ページ

サイズ：A4

商品番号：HBSP-IMD071

発行日：1990/1/1

登録日：2007/8/16