Describes a failed attempt to sell new packaging machinery to a key Italian customer facing declining sales and profits in its milk business. Tetra Pak's analysis leads them to propose a new product strategy that is summarily rejected by the customer. Rai

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-IMD230

発行日：2003/6/13

登録日：2007/8/16