HAVAIANAS: A BRAZILIAN BRAND GOES GLOBAL
通常価格
¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
In January 2008, M rcio Luiz Sim es Utsch, president & CEO of S o Paulo Alpargatas S.A., and his management team are looking at how to turn Havaianas, a leading brand in rubber flip flops, into a major global brand. Learning objectives: The case looks at how a Brazilian footwear company is trying to build a global brand in a highly competitive industry.
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-IMD540
発行日:2009/4/20
登録日:2014/4/21