This merger case puts face to face a team of negotiators representing InBev and another representing Anheuser Busch (AB). These teams have to negotiate on a potential acquisition of AB. Therefore, this case is much broader than just an exercise in valuation or finance. Learning objectives: This case will challenge participants on negotiation techniques, strategic analysis, working with a team, working "against" a team, present a deal in public and many other things.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-IMD561

発行日：2010/4/13

登録日：2014/4/21