Royal DSM (C): Taking Marketing & Sales Excellence to the Next Level
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¥990 JPY
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¥990 JPY
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あたり
Supplement to case IMD780. This three-part case series examines the change management challenge of putting corporate marketing at the top of the corporate executive suite (C-suite) agenda in a business-to-business (B2B) multinational. It follows the four-
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-IMD783
発行日:2015/3/20
登録日:2016/7/11