The case describes AOL Latin America, a joint venture with Venezuela's Cisneros Group. It highlights the challenges faced by AOL, a leading brand, into entering emerging markets. AOL was a latecomer in Latin American Internet and had a difficult debut in Brazil after a challenging Initial Public Offering.

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-IN1008

発行日：2001/6/1

登録日：2016/1/6