AOL Latin America and Cisneros Group: A Success Story?
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The case describes AOL Latin America, a joint venture with Venezuela's Cisneros Group. It highlights the challenges faced by AOL, a leading brand, into entering emerging markets. AOL was a latecomer in Latin American Internet and had a difficult debut in Brazil after a challenging Initial Public Offering.
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-IN1008
発行日:2001/6/1
登録日:2016/1/6
