The case describes the development of Alibaba.com, an Internet start-up originated from China that had become the world's largest online business-to-business (B2B) marketplace for small and medium-sized enterprises (SMEs) conducting international trade. In particular, it highlights the changing business environments in China, and the dynamic interaction of Chinese culture, Internet culture and Western management practices.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-IN1012

発行日：2001/9/1

登録日：2016/1/6