iMotors was an online used car retailer. Its business model reconfigured the industry value chain and allowed it to create significant new value for consumers. The case highlights the tension between value creation and value appropriation, limits to growth and the importance of establishing legitimacy in creating new categories. It also raises the question of the sustainability of competitive advantage.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-IN1024

発行日：2001/10/1

登録日：2016/1/6