The first of this two-part case, "Principled Capitalism", analyses the unique values-based leadership practised for 186 years by the Cadbury owners, particularly how its strongly Quaker-inspired leaders developed a unique socially-engaged form of capitalism. Through the history of the Cadbury family, it describes the global development of the chocolate industry. Driven by a handful of dedicated entrepreneurs, and dominated in the UK by Quakers, it was an industry where an innovation could change the market overnight.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-IN1027

発行日：2015/7/27

登録日：2015/9/28