This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership. The MNC becomes more market responsive and less fragmented A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-IN1036

発行日：2000/1/1

登録日：2016/7/11