Xerox: Building a Corporate Focus on Knowledge
Managers now know that knowledge is an organization's most vital competitive asset. But most are still struggling with practicalities. How can knowledge be leveraged into marketplace success in any organization? A new economy is emerging built on knowledge and innovation. At its center are knowledge workers, whose mission is not only to create a world of new products and services, but also rethink the larger purposes and day-to-day practices of the world of business. The case describes the efforts for effective knowledge management for one of the communities inside Xerox.