In 1999 Toys R Us faced the most challenging time of its history. After recording losses for the first time in 1998, it lost its number one position in toy retailing to Wal-Mart and was late in entering electronic retailing where eToys was pre-empting the competitive space. How would TRU be able to reaffirm its competitive position and improve its profitability?

【書誌情報】

ページ数：40ページ

サイズ：A4

商品番号：HBSP-IN1067

発行日：2000/8/1

登録日：2016/7/11