Roustam Tariko, Russian Entrepreneur: An Iconoclast in a Maelstrom
This case looks at entrepreneurial leadership and business development on several levels. It addresses issues that typically arise in new ventures and bricks to clicks transformation, including: evolution from the messy start-up stage to a more professional organization; entrepreneurship and internal incubators; strategies for continued growth and diversification; and brand management and marketing. It also looks closely at entrepreneurship in the very complex political and economic environment in Russia, and analyses the way past history and culture influence the course of an entrepreneurial organization's development insights which can be applied to organizations in other Eastern European countries. Finally, the case is a chronicle of a founder-entrepreneur s hopes, fears and impressions, an intimate look at the birth and growth of an entrepreneurial organization.