Shoe Manufacturer Stepping into High-Pace Markets: Bottom of the Pyramid Strategy for Clarks in Africa
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¥1,078 JPY
通常価格
セール価格
¥1,078 JPY
単価
あたり
An MBA graduate is asked by the CEO to look at Clarks' strategy in Africa. To achieve growth on a large scale makes entering new countries inevitable. The case describes the firm, attempts by various other shoemakers to enter the market, and the MBA's effort to frame the challenge.
【書誌情報】
ページ数:5ページ
サイズ:A4
商品番号:HBSP-IN1106
発行日:2015/10/26
登録日:2016/1/6