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Shoe Manufacturer Stepping into High-Pace Markets: Bottom of the Pyramid Strategy for Clarks in Africa

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An MBA graduate is asked by the CEO to look at Clarks' strategy in Africa. To achieve growth on a large scale makes entering new countries inevitable. The case describes the firm, attempts by various other shoemakers to enter the market, and the MBA's effort to frame the challenge.

【書誌情報】

ページ数:5ページ

サイズ:A4

商品番号:HBSP-IN1106

発行日:2015/10/26

登録日:2016/1/6

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