The case describes how Justin Trudeau came from a seemingly hopeless third place (in the party rankings) to win a stunning majority and become Canada's 23rd prime minister. Trudeau's win is analysed through a Blue Ocean lens, showing how his campaign broke with the traditional rules of engagement by reaching out to non-voters, and increasing willingness-to-vote while lowering the cost-of-voter acquisition.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-IN1132

発行日：2015/12/16

登録日：2016/2/18