Changing the Corporate Culture at AXA: The Long and Winding Road
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This case examines the development of AXA, from a small mutual insurance company to one of the top 3 companies in the world. The case focuses more particularly on the period 2000-2012 and the CEO's efforts to change the culture of the organization to make it more customer- and employee-focused.
【書誌情報】
ページ数:23ページ
サイズ:A4
商品番号:HBSP-IN1189
発行日:2013/7/29
登録日:2016/6/21
