Octapharma (A): Crisis and Leadership
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Companies regularly face difficulties, but sometimes they have to face a "life threatening" crisis. Such events challenge leadership, not least because of their complexity - technological puzzles, loyalty and political maneuvering, branding and communication issues, to name a few. But they can also be are powerful integrative moments, and when "well navigated" they can become opportunities for wider company reforms.
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-IN1195
発行日:2014/1/27
登録日:2016/6/21
