The case explains how Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them. Traditional banks focused on developing financial technology to make their offerings more appealing, whereas Compte-Nickel created a blue ocean by looking at the noncustomers the other banks ignored: low income earners and people facing financial exclusion.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-IN1242

発行日：2016/7/22

登録日：2021/7/20