First Direct has become the model of tele-banking worldwide, despite similar initiatives undertaken by large international banks. The case describes the history of First Direct and the various components of its operations, especially around the central issue of relationship marketing at a distance.

【書誌情報】

ページ数：30ページ

サイズ：A4

商品番号：HBSP-IN1259

発行日：1997/1/1

登録日：2016/10/7