The case covers all major aspects of Benetton's successful corporate strategy and innovative business system from its creation till the present. It also provides a complete overview of Benetton's unique communication philosophy and the controversy generated by it, along with a wealth of independent market research data from many countries.

【書誌情報】

ページ数：43ページ

サイズ：A4

商品番号：HBSP-IN1261

発行日：1996/3/31

登録日：2016/10/7