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Virgin Atlantic Airways: Ten Years After

通常価格 ¥1,540 JPY
通常価格 セール価格 ¥1,540 JPY
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The Virgin Atlantic Airways (VAA) case was written on the occasion of the company's 10th anniversary. In 10 years, VAA has brought many innovations to the airline industry and won many awards for its service. It has fought against giants on an international scale and has survived the airline industry's most difficult years. The case describes the history of the firm, its achievements, and its practices especially in terms of operations, human resources and marketing.

【書誌情報】

ページ数:35ページ

サイズ:A4

商品番号:HBSP-IN1264

発行日:1995/1/2

登録日:2016/10/7

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