Managing Public Opinion in a Crisis: BP CEO Tony Hayward
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¥1,210 JPY
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¥1,210 JPY
単価
あたり
BP CEO Tony Hayward (UK) faced intense public scrutiny from many different constituencies in the US in the wake of the oil spill in the Gulf of Mexico. The case focuses on how his words and actions were perceived by the US media and government, and how these perceptions had critical business and personal outcomes.
【書誌情報】
ページ数:14ページ
サイズ:A4
商品番号:HBSP-IN1278
発行日:2011/9/28
登録日:2016/10/27