商品情報にスキップ
1 2

Managing Public Opinion in a Crisis: BP CEO Tony Hayward

通常価格 ¥1,210 JPY
通常価格 セール価格 ¥1,210 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

BP CEO Tony Hayward (UK) faced intense public scrutiny from many different constituencies in the US in the wake of the oil spill in the Gulf of Mexico. The case focuses on how his words and actions were perceived by the US media and government, and how these perceptions had critical business and personal outcomes.

【書誌情報】

ページ数:14ページ

サイズ:A4

商品番号:HBSP-IN1278

発行日:2011/9/28

登録日:2016/10/27

1 3