This case describes how IKEA's distinctive strategy was formed over a period of about 30 years (late 1940s to late 1970s). It describes how the various elements of its strategy were created gradually, with the help of many people other than the founder Kamprad, and how these elements were ultimately integrated with each other thanks to the creation of IKEA's organizational culture that came much later.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-IN1283

発行日：2016/9/28

登録日：2016/10/27