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Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth

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This case analyses Tata Motors' strategic move to create and launch the Tata Nano, exploring the factors behind the project's earlier success and the reasons for its execution failure. It illustrates the importance of having a strong and aligned set of value, profit and people propositions in order to create and capture a blue ocean. The teaching note reviews how Tata Nano created its exceptional value proposition and attained a viable profit proposition by following the right strategic sequence, and then examines different components of Tata Nano's people proposition to identify the major causes of the setback in executing its blue ocean strategy.

【書誌情報】

ページ数:9ページ

サイズ:A4

商品番号:HBSP-IN1314

発行日:2017/1/30

登録日:2017/3/9

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