Supplement to case IN1408. In 2002, the telecom industry in France witnessed changes in regulation of internet service providers. This enabled internet service provider Free.fr to challenge a crystalized competitive landscape using a combination of technology, business model innovation and focus on the bottom of the pyramid. The case describes the market environment, the strategy to the bottom of the pyramid and the impact of this market entry.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-IN1409

発行日：2017/11/27

登録日：2018/1/15