How Does Digital Transformation Happen? The Mastercard Case
通常価格
¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
税込み。
受取状況を読み込めませんでした
The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems. With the objective to stop competing with other payment processing firms (like Visa or Amex) and start competing with cash, Mastercard has moved from an undifferentiated processor of payments to a builder of unique technological platforms.
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-IN1463
発行日:2018/2/26
登録日:2018/7/19
