Chocolate candy marketers like Mars, Nestl , Hershey and Ferrero are under pressure to respond to the stricter nutritional targets set by governments, changing consumer tastes, and competition from healthier brands like Kind or Cliff. Should traditional chocolate makers reformulate their products with less sugar content (and if so, should they announce it)? Should they reduce portion or package sizes (and if so, should they reduce prices)? More generally, is obesity their responsibility? Is collaboration with competitors, researchers and advocacy groups the solution? How can they grow their business without contributing to the obesity epidemic? Please visit the https://cases.insead.edu/candy-crush/ dedicated case website to access supplementary material.

【書誌情報】

ページ数：21ページ

サイズ：A4

商品番号：HBSP-IN1467

発行日：2018/2/5

登録日：2018/7/19