A Startup on a Mission to Expand K-Pop Artists' Freedom
通常価格
¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
税込み。
受取状況を読み込めませんでした
K-pop is thriving for industry veterans and entrepreneurs alike, but is a complex industry. This case is about launching a disruptive media brand that helps artists secure lucrative sponsorships and partnerships through strategic integration and content marketing. How should a start-up in the K-pop industry strategize to cater to A-listers and/or the under-served part of the market? Is catering purely to the under-served market a better strategy? While disrupting the existing business model and trying to create a two-sided marketplace, how important is communication and research in the K-pop industry?
【書誌情報】
ページ数:14ページ
サイズ:A4
商品番号:HBSP-IN1502
発行日:2018/10/29
登録日:2019/2/21
