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A Startup on a Mission to Expand K-Pop Artists' Freedom

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K-pop is thriving for industry veterans and entrepreneurs alike, but is a complex industry. This case is about launching a disruptive media brand that helps artists secure lucrative sponsorships and partnerships through strategic integration and content marketing. How should a start-up in the K-pop industry strategize to cater to A-listers and/or the under-served part of the market? Is catering purely to the under-served market a better strategy? While disrupting the existing business model and trying to create a two-sided marketplace, how important is communication and research in the K-pop industry?

【書誌情報】

ページ数:14ページ

サイズ:A4

商品番号:HBSP-IN1502

発行日:2018/10/29

登録日:2019/2/21

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