At the end of 2017, Disney announced it would acquire the majority of 21st Century Fox's assets including its movie studio, TV production company, cable channels and regional sports networks. If approved, the deal would give Disney the scale and content to develop its own streaming service by 2019, when its contract with Netflix expired. The rise of streaming had contributed to the steady decline of cable-TV, DVD sales and cinema attendance in the US. The case discusses the transformation of the media landscape with the growth of digital. Was Disney's apparent move away from "content is king" - its strategy since 1923 - recognition of the importance of distribution channels in the digital age?

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-IN1528

発行日：2018/11/30

登録日：2019/2/21