Mrida (Sanskrit for soil), a fledgling social business venture, uses the 'Earthspired' brand to sell products made from high-value plants and herbs - sourced sustainably from small farmers in India - to middle-class consumers. Mrida's founders have ambitions to grow the brand in India and internationally but need to address several interconnected questions: What should the value proposition for Earthspired be and how should it be communicated? What is the most appropriate distribution channel - direct selling, retail, or on-line sales? What should be the business strategy to scale the Earthspired brand in view of the limited resources available?

【書誌情報】

ページ数：35ページ

サイズ：A4

商品番号：HBSP-IN1616

発行日：2018/1/29

登録日：2020/1/23