The case charts the creation and development of ObEN, a Los Angeles start-up that offers two kinds of personal artificial intelligence avatars - consumer avatars that can be created by individuals on their smartphones, and avatars that recreate a celebrity persona (requiring more data). It explores the challenges facing the company: building prototypes, recruiting staff, identifying markets, dealing with public acceptance issues, and attracting funding, while developing new technology and exploiting innovations such as blockchain (the commercial applications of which are still to be identified).

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-IN1654

発行日：2020/3/19

登録日：2020/5/14