With the globalization of wine, the wine industry in Portugal has experienced a major shift from a local to a global focus over the last 30 years. Quinta do Vallado, one of the major players in that process, has seen exports double (to account for 40% of revenues) and a 10-fold increase in foreign markets (from 5 in 2000 to 48 in 2020). The case sets out the different choices facing the estate in 2020 as it looks to achieve further growth while staying loyal to the vineyard's heritage in a volatile world.

【書誌情報】

ページ数：52ページ

サイズ：A4

商品番号：HBSP-IN1690

発行日：2020/5/25

登録日：2021/1/26