The case study traces the development of FC Barcelona's Innovation Hub (BIH) and its plans to go global. It describes how factors on and off the pitch led to the launch and how the BIH is preparing the club for the future at the centre of an ecosystem that includes prestigious brands, universities, start-ups, and athletes worldwide, all linked by a culture of excellence. The case considers FC Barcelona's competitive environment and its approach to digital disruption (of broadcasting, player performance, fan engagement), the professionalization of football, and the "ambidexterity" of club strategy.

【書誌情報】

ページ数：23ページ

サイズ：A4

商品番号：HBSP-IN1692

発行日：2020/6/2

登録日：2021/1/26