How Does Digital Transformation Happen? The Mastercard Case (B)
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¥1,056 JPY
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セール価格
¥1,056 JPY
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あたり
The case discusses different steps which Mastercard has followed in its digital transformation journey. They involve opportunity framing, creating innovation pathways, finding digital transformation opportunities, and innovation with partners within adaptive ecosystems. With the objective to stop competing with other payment processing firms (like Visa or Amex) and start competing with cash, Mastercard has moved from an undifferentiated processor of payments to a builder of unique technological platforms. The case has two parts, A and B.
【書誌情報】
ページ数:6ページ
サイズ:A4
商品番号:HBSP-IN1694
発行日:2020/11/30
登録日:2021/4/14